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Did you know ‘Bounce Rate’ is NOT a negative stat on Google Analytics?

Posted by allie on May 7, 2014 in General News, Social Media @ Your Office |

Neither did I  – it simply shows the percentage of your visitors who only saw one page before leaving.  The average ‘Bounce Rate’ is 40% so if that’s your stat, don’t worry, they might just be visiting your home page for a phone number or your latest blog page then leaving!

youroffice1They could have viewed that page for 1 second or 15 minutes but as Google has no way of recording what time your viewer left the page (and your website) they automatically register that page visit at ‘0’ seconds.  Thus, if visitors never see a second page on your site (i.e. they bounce), their visit will be recorded as zero seconds.

Google Analytics – Getting Started

Allie @ Your Office attended a Google Analytics Workshop managed by Derbyshire and Nottinghamshire Chamber of Commerce last week.

youroffice2Google Analytics is a far more powerful tool than many businesses realise – the ability to understand your website visitors’ activity, segment them into specific groups and calculate the value of every source of traffic is essential.  This one-day course provided us with an in-depth guide to setting up and using Google Analytics, how to get the best from its reports and what to do with the data.

Analytics provides a variety of actions to take, many of which centre on your website’s ability to retain and convert visitors into customers.  The course provided an in-depth guide to setting up and using Google Analytics.  Most importantly, it helps Your Office understand how to make use of the information to take action to improve our customers’ websites.

yourofficeClick this link to check out further amazing FREE workshops.

 

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