Why create a LinkedIn Company Page?

Posted by allie on July 10, 2015 in Social Media @ Your Office |


With over 350 million users, LinkedIn is the largest professional network in the world.

LinkedIn company pages allow you to share the latest insights and updates from your organisation with your business’s followers. They’re free to create, and they’re a great way of building brand awareness and driving more traffic to your website.

A LinkedIn profile should be created to introduce your individual skills and experience. A company profile page will help you to build your business or brand on the network.

If you don’t take the time to properly set up your company page, you will miss out on a whole range of features that are available to page owners.

Your company page has a high likelihood of appearing in Google search results. It is therefore essential to ensure that you optimise your company description and use relevant keywords within the copy as you would on your own website.

What are Showcase Pages?

Showcase Pages allow a company to promote specific products or market to a specific buyer persona. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. This allows businesses to promote for and cater to the audience specific to the page.

With Showcase Pages, marketers can create hassle-free content that’s personalized to the audience they’re selling to. 

Showcase Pages are also a simple way to create a customized page for a certain campaign or event. The pages could also be used as a help center, FAQ forum, or outlet for product training.

This allows companies to drill down into each of their buyer personas more deeply and keep content personal and interesting. Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page.

You can create up to ten free Showcase Pages.

Top Tips

  1. Ensure that your organisation has a company page
  2. Encourage your employees to link to your company page.
  3. Make your page search engine friendly, by including your keywords in your description.
  4. Create targeted showcase pages for your products and services.
  5. Share relevant updates and target them at specific followers

If you need any help setting up your LinkedIn Company Page please
Get in Touch – we are here to help you!

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