Blogs. What are they? Why should I?

Posted by allie on February 1, 2016 in General News |

A blog is a great way to create a buzz around what you do; it’s your chance to strengthen your online presence, showcasing all the brilliant things you do. You can set a blog up for free, and the main outgoing is time – it’s far cheaper than a lot of marketing options.

Without my blog I’d have nowhere to show you what I do and what I’m up to.

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A blog can work wonders for your business. People want content to read and they want to know whom they’re buying from.

People love people. People buy from people. A blog is your way to showcase your personality online, when perhaps you have no other way of reaching out to your customers.

A well written, well looked after blog shows clients that your business can be trusted: you’re real people, with real knowledge, real stories and real opinions. The more confidence that a client has in what you’re saying, the more confidence they’ll have in the service you’re providing: your company becomes authentic.

Not only will it send more traffic to your site, you’ll also be able to reach a huge range of new people: from existing customers, to prospective ones. Blogs can also be a great way to reinforce your brand and your values.

A starter for 10: the word “Blog” is an abbreviated version of “Weblog”.

If you need any help creating and running your blog, contact us @ Your Office

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